TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streami